Wa:it
Welcome to the world of WA:IT, a distinctive brand that transcends traditional boundaries of beauty, fusing Japanese elegance with the effervescent spirit of Italy. WA:IT is born from the idea that true beauty is a harmonious balance between the inner and outer being, and is committed to revealing this union through products that care for the soul and the skin.
The name WA:IT combines the Japanese symbol "wa" (peace and harmony) and the Italian soul "it" (love for the beauty of the moment), reflecting the duality of the two cultures.
Four-Step Beauty Ritual
- Preparation : ANTE Scrub - Gently exfoliates and improves circulation.
- Purifying : OFURO Cleansing Balm - Purifies and soothes skin with Yuzu extract.
- Hydration : B-SOFFICE Moisturizing Butter - Nourishes and regenerates the skin with Tsubaki oil.
- Luminosity : OMNI Illuminating Oil - Balances, calms and illuminates with precious Japanese oils.
is a carbon negative brand that uses natural and sustainable ingredients. The products are free of GMOs, parabens, petrochemicals and artificial fragrances, and are made with a holistic approach to beauty and self-awareness.
